For my Design History final we were given a selection of artists, and asked to pick one. Then we had to distinguish their style, and pick a local business to create a poster advertising that business in the style of the artist.
After a quick fire round of trivia I was allowed first pick, and I went with the one and only Saul Bass. His movie poster work, and simplistic design has inspired so much art. I've always been a firm believer in the cleaner the design the better, but I also love a little texture here and there. Saul Bass was my first pick, but I felt confident I could create a piece in a style of any of the other artists, but, like Alphonse Mucha, I absolutely love his work.
I've been in and out of Springfield for quite some time, and tasted and experienced quite a bit of what it has to offer. As of right now my favorite place to be in town is Obed & Isaac's, their beer garden, and William Van's Coffeehouse. I also love the bed & breakfast in town called The Inn @ 835. They all are owned by Conn's Hospitality Group. So, I decided to do a Saul Bass inspired poster for all that Conn's Hospitality Group has to offer Springfield, Illinois (Obed & Isaac's, William Van's Coffeehouse, Inn & 835, Widow at Windsor, and the annual Springfield Oyster & Beer Festival)
I did a sketch first. All of my projects start with sketches. I play with layout, design, and then dabble a bit with color before jumping into a digital transfer.
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| rough sketch |
The digital product is 11" x 7". I created all the shapes in Illustrator, and laid down a font for placing. Then I used the pen tool to work over the font in order to recreate that cut-out feel. I grabbed images from online to use as resources, and, using the pen tool, I cut them into the shapes to create the images within the blocks. After I was pleased with that I exported it all into Photoshop and applied a few textures with some burning and dodging to add some depth.
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| digital work in progress |
I'm very pleased with how it came out. With every project I learn a little bit more, and am able to apply that knowledge into my next project. Art is very exciting like that, and so is life.
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| final product |
As always there is more to come...
~3